Groove.cm stopped taking new members on September 3, 2026. Here is what changed, what to do before December 31, and where to go now.
The short version of Mike Filsaime’s letter and the transition pages, in the order it affects you. Last updated September 15, 2026.
September 3, 2026
Mike Filsaime publishes the letter. New Groove enrollment closes the same day; groove.cm and groove.cm/signup now point visitors to Scale.gg.
Immediately
Free Groove members can still log in and use the affiliate tools, but product management, page and email editing, and data export now require a paid plan.
Ongoing
New projects in GrooveMember, GrooveBlog, GrooveWebinar and GrooveKart are routed to their Scale.gg replacements. Existing projects stay manageable.
December 31, 2026, 11:59 PM ET
Free members who have not upgraded by then risk having their data permanently deleted. Lifetime members are not affected by this deadline.
You can't anymore, but you don't need to. Scale.gg is the same team and the same product line, rebuilt as 27 apps around an AI campaign builder.
Your login moved to app.scaleplus.gg. What you can do there depends on the kind of account you have.
Four apps continue under their Groove names. Four only accept new projects in their Scale.gg replacement, while existing projects stay where they are.
| Groove app | On Scale.gg | Status | What it means |
|---|---|---|---|
| GroovePages | GroovePages / PageBuilder.gg | Continues | Still available to eligible members; PageBuilder.gg is the Scale-native page builder. |
| GrooveSell | GrooveSell | Continues | Checkout and affiliate management continue with normal plan limits. |
| GrooveMail | GrooveMail | Continues | Email marketing continues for eligible members. |
| GrooveVideo | GrooveVideo | Continues | Video hosting continues for eligible members. |
| GrooveKart | MyStore.gg | New projects move | New stores are created in MyStore.gg. Existing GrooveKart stores stay manageable. |
| GrooveMember | Courses.gg | New projects move | New membership sites and courses go to Courses.gg. |
| GrooveBlog | BlogBaser | New projects move | New blogs are created in BlogBaser. |
| GrooveWebinar | WebinarBaser | New projects move | New webinars are created in WebinarBaser. |
The three plans Scale.gg leads with. There is also Starter at $495 a year (14 core apps) and Pro Max at $200 a month (everything plus live training and the mastermind). Paid plans carry a 30-day money-back guarantee.
$0forever
Sell digital products, manage affiliates, open a storefront, deliver courses and send invoices. The closest thing to Groove's old free plan.
$395per year
Pick one product: ClickCampaigns, PageBuilder.gg, MyStore.gg Pro or Courses.gg Pro. Includes 1,000 one-time AI credits.
$95per month, or $795 per year
All 27 Scale.gg apps with 2,500 AI credits a month. This is the plan free Groove members are asked to upgrade to.
Prices as published by Scale.gg. Check the pricing page for the current numbers before you buy.
Scale.gg is built by the same team, so the track record still tells you something about what you are signing up for.
“Nothing can compare with the simplicity and functionality of GroovePages. I built an entire 7-page website with tracking and integrations within 3 days, and I'm a complete noobie at web design.”
“I freaking LOVE this platform. I'm no techy at all and didn't even know the difference between a domain and hosting. Groove makes it so easy, I can actually build a website on my own.”
“Got my 4th sale over the weekend and starting to build my list up from my landing page.”
“It's honestly easy to use and the community is helpful no matter how silly the question. This is my first funnel builder and I don't see myself going anywhere else.”
“54 minutes into yesterday's webinar update and I know I made the right choice. I love that they are a technology company and not a marketing company. You have a lifetime raving fan here.”
“I could not thank Groove enough for the opportunity of learning how to design sales pages and make a profit out of it. Just dropping by to say a huge THANK YOU!”
Sign up with the button on this page and send me your receipt via the contact page, and you get these guides and tools on top of whatever plan you pick.
Bonus 1
Building an email list is one of the most powerful ways to grow a business, but most people think it's expensive. This guide shows how to build a large, engaged list without spending a fortune.
Everything you need to start list-building today, even on a tight budget.
Bonus 2
Without traffic, even the best funnel won't make sales. The Traffic Handbook is your guide to driving consistent, high-quality visitors to your pages without wasting money.
Proven strategies to drive traffic to whatever you build on Scale.gg.
Bonus 3
Leverage AI-driven marketing automation with my custom-built GPTs, designed to increase conversions, optimize ad performance and save you time.
Use these AI bots to automate and enhance your marketing instantly.
The same team, the same core apps and a free account to start with. If you were looking for Groove, this is where it went.
Not exactly. On September 3, 2026, Groove.cm announced it is becoming Scale.gg. The company, the founder (Mike Filsaime) and the core apps continue, but Groove.cm as a brand and as a general-purpose platform for new customers is closed. Existing members keep access under the new structure.
No. Groove's own signup page says new enrollment is closed. The only free registration still open is for affiliates who want to promote other vendors' products. New customers are directed to Scale.gg, which has a free account and paid plans.
No. That offer ended with the transition. Free Groove accounts now have limited access, and the closest equivalent is Scale.gg's free account, which lets you sell digital products, manage affiliates, open a storefront, deliver courses and send invoices.
You can still log in, use the affiliate features, see your billing history and contact support. The dashboard, product management, page and email editing, and data export require an upgrade to Pro ($95/month or $795/year). If you have not upgraded by December 31, 2026, 11:59 PM Eastern, your data may be permanently deleted.
No. Qualifying GrooveLifetime members do not need to renew. They keep their existing tools, receive free lifetime access to the Scale.gg replacement apps, and get eight additional apps: HDHelpDesk, FunnelMapper, QuizFunnels, PipeLeads CRM, PipeLeads LeadFinder, Invoicer, CalendarBug and LocalSpark. The December 31 deadline does not apply to them.
Existing qualifying paid subscriptions continue under their current plans. Access is matched to the subscription level, so nothing changes for you unless you choose to switch to a Scale.gg plan.
At app.scaleplus.gg. The old Groove login links redirect there. Your existing credentials work.
Yes. Scale.gg is run by Mike Filsaime, who founded Groove. His letter describes Scale.gg as the platform Groove was always meant to become rather than a rebrand: the Groove apps that made sense were kept, and the rest were rebuilt as separate Scale apps.
GroovePages, GrooveSell, GrooveMail and GrooveVideo remain available for eligible members and keep receiving updates. Four apps only take new projects in their Scale.gg replacements:
There is a free account. Paid plans are Solo at $395 a year (one product), Starter at $495 a year (14 core products), Pro at $95 a month or $795 a year (all 27 apps) and Pro Max at $200 a month or $1,495 a year (everything plus training and the mastermind). All paid plans have a 30-day money-back guarantee.
Data export is available to paid and other qualifying members. It is not available on the restricted free tier, so a free member who wants to take their data elsewhere needs to upgrade first.
Existing GrooveKart stores stay manageable for eligible members. New stores are created in MyStore.gg, Scale's replacement. Its Pro version, included in the paid plans, waives the standard 5% platform fee.
Free affiliate registration and the affiliate tools remain available inside the platform. Scale.gg also runs its own affiliate program for promoting Scale.gg itself.
Support access remains free for all Groove members, including restricted free accounts. Pro Max adds weekly live training, replays and a private mastermind community.
The prices above are what Scale.gg publishes. AI features use credits: each plan includes some, and extra credit packs start at $25 and do not expire. Video generation can use your own API key so Scale.gg adds no monthly video fee.
Because that is what people search for. This site was built to review Groove CRM, and since the platform changed its name, its job is to explain what happened to the people who still know it as Groove. Nothing here is written by Scale.gg or Groove.cm.